---
title: "A/B testing banners"
slug: "ab-testing-banners"
description: "Test one banner element at a time, such as color, CTA, copy length, or timing. Clone a campaign, change the creative, and compare the results."
updated: 2025-05-08T23:13:37.000Z
canonical: "https://help.opensense.com/docs/ab-testing-banners"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.opensense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# A/B testing banners

## Overview

Test banners the same way as any other type of ad. Make two versions of a banner that differ in one element, run both, and compare the results on the [Performance dashboard](https://help.opensense.com/docs/performance-dashboard#comparing-campaigns-tags-and-categories).

## What to test

<dl class="kb-insights-summary">
  <div><dt>Background color</dt><dd>One background color against another.</dd></div>
  <div><dt>CTA color</dt><dd>One call-to-action color against another.</dd></div>
  <div><dt>CTA button</dt><dd>A banner with a CTA button against one without.</dd></div>
  <div><dt>Timing</dt><dd>Different days of the week, months, or quarters.</dd></div>
  <div><dt>Copy length</dt><dd>1–3 words, 4–8 words, or 9–12 words on the banner.</dd></div>
  <div><dt>Imagery</dt><dd>Photography, illustrations, or other design elements.</dd></div>
</dl>

## Setting up a test

1. In the navigation pane, select **Marketing** > **Campaigns**.
2. On the campaign that you want to test, click the actions menu (**⋮**) and select **Clone**.
3. [Edit the clone](https://help.opensense.com/docs/editing-a-campaign) and change its name, so that you can tell the two banners apart.
4. Change the creative that you want to test.

![Campaigns page with the actions menu open on a campaign and Clone highlighted](https://help.opensense.com/media/clone-1-c04e8b4b8f32.jpg)

When both campaigns have run, compare them on the Performance dashboard. To find test banners easily, include a marker for the test in each name. See [Naming and organizing banners](https://help.opensense.com/docs/banner-management#names).

## What's next

- [Using the Performance dashboard](https://help.opensense.com/docs/performance-dashboard): compare the two campaigns.
- [Banner best practices](https://help.opensense.com/docs/banner-best-practices): size, calls to action, and animation guidelines.