---
title: "Applying Targeting for Opensense Real Time Personalization Banners"
slug: "applying-targeting-for-opensense-real-time-personalization-banners"
updated: 2024-01-14T00:49:54Z
published: 2024-01-14T00:49:54Z
canonical: "help.opensense.com/applying-targeting-for-opensense-real-time-personalization-banners"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.opensense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Applying Targeting for Opensense Real Time Personalization Banners

## The Basics: sgenads vs. sgentags

#### The Opensense RTP Banner queries 2 fields in your Marketing Automation Platform (MA) or your CRM

- **sgenads**: This field is configured on the Contact Record for contacts in your MA or CRM. sgenads assigns a specific Banner to a contact
  - The sgenads value for this banner is report_cci_2018
  - To assign this banner to a particular contact - update the sgenads property to report_cci_2018. **Accuracy of spelling and formatting is required**. This can be done using bulk operations tools native to your MA or CRM.  
![](https://cdn.document360.io/05b0e12d-96a6-4b75-a423-672ab2be88d7/Images/Documentation/targetPersonalBanners1.png)  
  
![](https://cdn.document360.io/05b0e12d-96a6-4b75-a423-672ab2be88d7/Images/Documentation/targetPersonalBanners2.png)

Sometimes a **specific banner** is appropriate for targeted events, in other cases, a series of banners may be appropriate for a **specific contact**. sgentags allows you to create groups of banners that will display for **a particular contact**, rather than a specific banner.

- **sgentags**: This field is configured on the Contact Record for contacts in your MA or CRM. sgentags assigns a group of Banners to a contact
  - The sgentags for these are banners are "df-18" and "df-2018" ![](https://cdn.document360.io/05b0e12d-96a6-4b75-a423-672ab2be88d7/Images/Documentation/targetPersonalBanners3.png)  
  
![](https://cdn.document360.io/05b0e12d-96a6-4b75-a423-672ab2be88d7/Images/Documentation/targetPersonalBanners4.png)  
  
![](https://cdn.document360.io/05b0e12d-96a6-4b75-a423-672ab2be88d7/Images/Documentation/targetPersonalBanners5.png)
- To assign this group of banners to a particular contact, update the sgentags property to "df-18" or "df-2018". **Accuracy and formatting is required**. This can be done using bulk operations tools native to your MA tool, or CRM.
- If you would like to apply multiple tags to a contact record, you may do so by delimiting each tag with a comma.

Ensure that the "sgenads" field is zeroed out. **sgenads takes precedence over sgentags**

## Targeting a Specific Banner to a List of Contacts

#### Upload Banner to Marketing > Banners Section

- **Marketo**: Use Smart Campaigns to update the sgenads property for the desired list of contacts
- **HubSpot**: Use Workflows to update the sgenads property for the desired list of contacts
- **Pardot**: Use Automation Rules to update the sgenads property for the desired list of contacts
- **Eloqua**: Use Automation to update the sgenads property for the desired list of contacts
- **Salesforce**: Use Process Builder to update the sgenads property for the desired list of contacts

Ensure the sgenads value matches the name of the banner in Opensense

## Target a Group of Banners to a List of Contacts

#### Upload Banners to Marketing > Banners Section. Apply Banner Tag

- **Marketo**: Use Smart Campaigns to update sgentags property for the desired list of contacts. **Be sure to add a condition to zero out sgenads while updating sgentags**.
- **HubSpot**: Use Workflows to update sgentags property for the desired list of contacts. **Be sure to add a condition to zero out sgenads while updating sgentags**.
- **Pardot**: Use Automation Rules to update sgentags property for the desired list of contacts. **Be sure to add a condition to zero out sgenads while updating sgentags**.
- **Eloqua**: Use Automation to update sgentags property for the desired list of contacts. **Be sure to add a condition to zero out sgenads while updating sgentags**.
- **Salesforce**: Use Process Builder to update sgentags property for the desired list of contacts. **Be sure to add a condition to zero out sgenads while updating sgentags**.

Ensure the sgenads value matches the name of the banner in Opensense