When designing your ad banners, follow these best practices.
Size & Resolution
580px by 150px renders well on all devices
Match your signature width
72 dpi resolution recommended
Make images 1x or 2x the HTML dimensions so they won’t blow up beyond the original max size
Clear Call to Action (CTA)
Make sure your CTA is clear
“Get Your Gift” or “Leave a Review” outperforms “Click Here”
Add Movement
GIFs are supported & tend to generate more engagement
Moving banners really catch the eye
Designing Banners
Photoshop & Illustrator: When designing in programs like these, export your banner at recommended size & dpi outlined above.
Canva: When designing in Canva, try exporting the banner at a much larger size, then open it in a tool like Photoshop to resize it to your actual banner width. The reason for this is because Canva can downgrade the quality of the graphic upon export.
Template Library
To help you get started, we’ve designed a collection of pre-designed Canva templates.
Choose a template, customize it with your brand's messaging and visual identity, and download the finished banner image.
You will need a Canva account to access and edit the templates. The size of the template should be modified and exported to the size that best fits your signature (Canva Pro required to resize).
Event Template
You can access this template here: Canva Event Banner Template
Case Study Template
You can access this template here: Canva Case Study Banner Template
Webinar Template
You can access this template here: Canva Webinar Banner Template
💡Pro-tip
Need inspiration? Get lots of ideas from our ad banner gallery.
Opensense Support
For further assistance, contact Opensense Support:
Email: help@opensense.com
Knowledge Base: help.opensense.com