Understanding BIMI (Brand Indicators for Message Identification)

  • Updated on Apr 29, 2025
  • Published on Mar 17, 2025
  • 2 minute(s) read
  • OD
  • corey smith
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Understanding BIMI

Overview

This article explains BIMI (Brand Indicators for Message Identification), how it works, and its impact—or lack thereof—on Opensense.

What is BIMI?

BIMI is an industry-standard that allows organizations to display their verified logos alongside authenticated email messages. It enhances brand recognition and builds trust by visually confirming that emails come from a verified sender.

How Does BIMI Work?

1. Email Authentication

BIMI relies on existing email authentication protocols such as DMARC, DKIM, and SPF. When these authentication checks pass, it signals that the email is legitimate.

2. Logo Display

Once authenticated, participating email clients may display the sender’s verified logo. This visual marker helps recipients quickly identify trusted emails.

3. Additional Requirements

In some cases (e.g., for Gmail), organizations must obtain a Verified Mark Certificate (VMC) and complete trademark validation to have their logo appear in the inbox.

How BIMI Affects Email Communications

1. Enhanced Brand Visibility

BIMI helps reinforce brand trust by visually associating a verified logo with authenticated emails. While it does not provide direct security enforcement, it can help recipients distinguish legitimate emails from potential phishing attempts.

2. Optional Enhancement

Adoption of BIMI is optional and primarily serves as a branding enhancement to bolster recognition and trust among recipients.

3. Client Support

Not all email clients support BIMI. Its benefits are most noticeable in platforms that display verified logos.

How BIMI Affects Opensense

1. No Direct Integration

Opensense is focused on managing and delivering email signatures. BIMI operates separately as a branding enhancement and does not interact with email signature delivery.

2. Separate Processes

Since BIMI is implemented on the sender’s side and managed by email service providers, it does not affect the signature delivery or configuration within Opensense.

3. No Required Configuration

There is no need to configure Opensense for BIMI. Organizations that choose to implement BIMI will do so through their email authentication and branding efforts without impacting Opensense’s functionality.

Conclusion

BIMI enhances brand visibility and recognition by displaying verified logos in supported email clients, but it functions independently from email signature systems like Opensense. As such, Opensense remains unaffected by BIMI, allowing organizations to pursue BIMI as a separate optional enhancement without modifying their existing Opensense setup.

For any additional questions or assistance regarding BIMI or Opensense, please contact our support team at help@opensense.com.

Additional Resources