---
title: "Campaign inspiration"
slug: "campaign-inspiration"
description: "Playbooks, examples, and articles for planning banner campaigns: account-based marketing, events, content, lifecycle stages, customers, and industries."
updated: 2025-05-08T23:24:49.000Z
canonical: "https://help.opensense.com/docs/campaign-inspiration"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.opensense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign inspiration

## Overview

Use these playbooks, examples, and articles from opensense.com to plan your next banner campaign. They are grouped by campaign goal.

:::tip[Need design ideas?]
For banner size, calls to action, and Canva templates, see [Banner best practices](https://help.opensense.com/docs/banner-best-practices).
:::

## Account-based marketing (ABM)

Employee email is a strong channel for ABM targeting and engagement. Every email can move a new prospect or a lost account to the next stage of the buyer's journey. Your whole go-to-market team can take part, including [marketing](https://www.opensense.com/blog/abm-email-ideas-and-inspiration-for-your-marketing-team), [sales](https://www.opensense.com/blog/sales-account-based-marketing-ideas-targeted-email-signatures), [customer success](https://www.opensense.com/blog/abm-and-customer-marketing-email-ideas-and-inspiration), and C-level leaders.

- [ABM Examples, Ideas, and Inspiration for Email Signatures](https://www.opensense.com/email-signature-abm-examples) (examples)
- [Email Signature Strategies for Targeted ABM Campaigns](https://www.opensense.com/playbooks/email-signature-strategies-for-targeted-abm-campaigns) (playbook)
- [A Perfect Match: Scrappy ABM Plays That Win Top Accounts](https://www.opensense.com/webinars/scrappy-abm-plays-that-win-top-accounts) (webinar)

## Events

Most marketers use email only to send blasts to big lists. Employee email adds a large number of impressions to your event promotion. Teams such as Salesforce and Outreach use it to drive higher turnout without spending more budget.

- [Boost Event Attendance and Engagement With Employee Email](https://www.opensense.com/playbooks/boost-event-attendance-and-engagement-with-everyday-email) (playbook)

## Content

Producing content is only half the work. The other half is getting the right audience to find it. Employee email helps you promote newsletters, video series, podcasts, and other content.

- [Get Your Best Content In Front of More of Your Ideal Buyers](https://www.opensense.com/playbooks/get-your-best-content-in-front-of-more-of-your-ideal-buyers) (playbook)

## Lifecycle stages

Sales and marketing teams can align on employee email to guide buyers through their journey and help them make a confident purchase decision.

- [Launch Email Ad Banners at Every Stage of the Buyer's Journey](https://www.opensense.com/playbooks/launch-email-ad-banners-at-every-stage-of-the-buyers-journey) (playbook)

## Customers

ABM also nurtures and expands existing customer relationships. Use banners to ask happy customers for a testimonial, to cross-sell and upsell to customers who want to do more, and to reach customers who are at risk, near renewal, or need to get back on track. Customer marketing drives revenue growth from existing accounts.

- [ABM and Customer Marketing Email Ideas and Inspiration](https://www.opensense.com/blog/abm-and-customer-marketing-email-ideas-and-inspiration) (article)
- [4 Email Ad Banners for Boosting Revenue from Existing Customers](https://www.opensense.com/blog/4-email-ad-banners-for-boosting-revenue-from-existing-customers) (article)

## Industry playbooks

- **Mortgage:** [Capture the One Massive Brand Opportunity Most Mortgage Companies Miss](https://www.opensense.com/playbooks/capture-the-one-massive-brand-opportunity-most-mortgage-companies-miss) (playbook)
- **Sports:** [Score Big with Email Signature Marketing](https://www.opensense.com/playbooks/score-big-with-email-signature-marketing) (playbook)
- **Senior living:** [Deliver First-Rate Digital Experiences For Senior Living Brands](https://www.opensense.com/playbooks/deliver-first-rate-digital-experiences-for-senior-living-brands) (playbook)

## What's next

- [Creating a banner campaign](https://help.opensense.com/docs/creating-banner-campaign): turn an idea into a campaign.
- [Targeting banner campaigns](https://help.opensense.com/docs/introduction-to-targeting-and-segmentation): choose who sees each banner.
- [Marketing overview](https://help.opensense.com/docs/marketing-table-of-contents): all the Marketing guides.