Getting Started with Your Email signature Marketing Strategy
  • 16 Jan 2024
  • 1 Minute to read
  • Contributors
  • Dark
    Light
  • PDF

Getting Started with Your Email signature Marketing Strategy

  • Dark
    Light
  • PDF

Article summary

Summary

This article can help you and your team get started with email signature marketing. If you already have an idea of how to start using this new channel, skip ahead to step 3!

1. Take a look at the attached Banner best practices deck for inspiration and standard practice

  • Are there any already-approved marketing campaigns that can easily be extended to your email signature marketing channel? If so, then just make sure they are sized for your signature. We recommend sizing the banner width to match the width of your email signature.

2. Think about segmentation

  • If / how you want to split up your business units internally to send out specific banners promoting content on their emails (which one should you start with?)
  • If / how you want to split up your recipients to receive specific banners promoting content to them

3. Create one or two banners (and corresponding click-through URLs) to start collecting data!

4. Finally, when 1-3 is done, you are ready to activate your campaigns in Opensense!

Additional Resources


Was this article helpful?

Changing your password will log you out immediately. Use the new password to log back in.
First name must have atleast 2 characters. Numbers and special characters are not allowed.
Last name must have atleast 1 characters. Numbers and special characters are not allowed.
Enter a valid email
Enter a valid password
Your profile has been successfully updated.
ESC

Eddy AI, facilitating knowledge discovery through conversational intelligence