---
title: "Getting started with your email signature marketing strategy - ABM edition (classic UI)"
slug: "getting-started-with-your-email-signature-marketing-strategy-abm-edition"
description: "Plan an account-based marketing (ABM) banner campaign in five steps: inspiration, campaign goals, segments, first banners, and your integration."
updated: 2024-01-16T20:52:53.000Z
canonical: "https://help.opensense.com/docs/getting-started-with-your-email-signature-marketing-strategy-abm-edition"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.opensense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting started with your email signature marketing strategy - ABM edition (classic UI)

:::note[Classic UI]
This article covers the classic Opensense UI. For the New UI, see [Marketing overview](https://help.opensense.com/docs/marketing-table-of-contents).
:::

## Overview

Opensense can use your existing contact records to target and personalize banner campaigns. This guide helps you plan an email signature marketing strategy for account-based marketing (ABM). If you know other ABM channels, the method will look familiar.

## Planning your ABM campaign

### Step 1: Get inspired

Look through the [banner best practices deck](https://docs.google.com/presentation/d/1N3gfcsjafcexopU3AItGgYwQ4szdV7lDW3ubZEvb3rg/edit#slide=id.g938ea69777_0_178) (Google Slides) for inspiration. For size, call-to-action, and template guidance, see [Banner best practices](https://help.opensense.com/docs/banner-best-practices).

### Step 2: Decide on your campaign

Consider these questions:

- Is there an inbound or outbound email motion already running that the campaign can drive more engagement for?
- Which departments or employees will have the most reach for this campaign?
- How many banners should you include, so that there is a good amount of rotation?

### Step 3: Plan your segments

Segment your audience, for example:

- **By persona**, such as job title or region
- **By lifecycle stage**
- **By list**, for exclusive, list-based event marketing

For the targeting methods in Opensense, see [Targeting banner campaigns](https://help.opensense.com/docs/introduction-to-targeting-and-segmentation).

### Step 4: Create your first banners

Create one or two banners with click-through links, to start collecting engagement data.

- Make your banners the same width as your signature.
- If you are not sure which dimensions to use, use 580 × 150 px and a file size below 150 KB.

### Step 5: Set up your marketing integration

When you finish the steps above, set up your marketing integration. For instructions, see the [Integrations](https://help.opensense.com/categories/integrations) articles. Contact your Opensense rep for training. If you are not sure who your rep is, or need more information, contact [help@opensense.com](mailto:help@opensense.com).


## Targeting playbooks

<dl class="kb-insights-summary">
  <div><dt>HubSpot</dt><dd><a href="https://www.opensense.com/playbooks/maximize-every-email-with-opensense-marketing-automation">Opensense + HubSpot Marketing Automation Playbook</a></dd></div>
  <div><dt>Marketo</dt><dd><a href="https://www.opensense.com/playbooks/maximize-every-email-with-opensense-marketing-automation">Opensense + Marketo Marketing Automation Playbook</a></dd></div>
</dl>

:::note[Pardot and Eloqua]
Pardot and Eloqua targeting playbooks are coming soon. If you know HubSpot or Marketo, the capabilities in Pardot are identical to those in the playbooks above.
:::

## What's next

- [Applying targeting for Opensense Real Time Personalization banners (classic UI)](https://help.opensense.com/docs/applying-targeting-for-opensense-real-time-personalization-banners): set the `sgenads` and `sgentags` fields for a list of contacts.
- [Campaign inspiration](https://help.opensense.com/docs/campaign-inspiration): playbooks and ideas for ABM, events, content, and customer campaigns.