---
title: "Finding campaign analytics"
slug: "introduction-to-performance"
description: "See analytics for all your banner campaigns on the Performance dashboard, or open one campaign to see charts of its deliveries, impressions, and clicks."
updated: 2025-05-08T15:21:17.000Z
canonical: "https://help.opensense.com/docs/introduction-to-performance"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.opensense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Finding campaign analytics

## Overview

Opensense tracks analytics for your banner campaigns. You can see them in two places: the **Performance** dashboard shows all your campaigns, and each campaign's edit page shows charts for that campaign.

## Viewing analytics for all campaigns

In the navigation pane, select **Marketing** > **Performance**. The Performance dashboard opens.

<img src="https://help.opensense.com/media/performanceintrodution-20-20performancehiglighted-fcfab19ed0b4.png" alt="Navigation pane with Marketing expanded and Performance highlighted" width="261" height="493" loading="lazy" decoding="async">

To compare campaigns, tags, and categories on the dashboard, see [Using the Performance dashboard](https://help.opensense.com/docs/performance-dashboard).

## Viewing analytics for one campaign

The **Campaigns** list shows the deliveries, impressions, clicks, and click-through rate (CTR) of each campaign. For charts and more metrics, open the campaign:

1. In the navigation pane, select **Marketing** > **Campaigns**.
2. On the campaign's row, click the actions menu (**⋮**) and select **Edit**. You can also click the banner image.

The edit page opens with the campaign's analytics at the top: **Deliveries**, **Impressions**, **Clicks**, **Reach**, **CTR**, and **CTRR**. Use **Granularity** to show the charts by day or by month, and **Chart Type** to switch between line and bar charts.

<div class="kb-media-carousel" data-kb-media-carousel aria-label="Steps to open a campaign's analytics">
  <div class="kb-media-carousel__viewport">
    <figure class="kb-media-frame"><div class="kb-media-frame__visual"><img src="https://help.opensense.com/media/image-1746717236110-fafc46cf9d05.png" alt="Campaigns list with deliveries, impressions, and clicks for each campaign, and the actions menu open with Edit highlighted" width="2830" height="1346" loading="lazy" decoding="async"></div><figcaption><strong>Select Edit</strong> · Or click the banner image</figcaption></figure>
    <figure class="kb-media-frame"><div class="kb-media-frame__visual"><img src="https://help.opensense.com/media/screenshot-202025-05-08-20at-2011-16-43-e2-80-afam-aef9ab47e258.jpg" alt="Campaign edit page with charts for deliveries, impressions, and clicks, the reach, CTR, and CTRR values, and the campaign settings below" width="1788" height="1852" loading="lazy" decoding="async"></div><figcaption><strong>Campaign analytics</strong> · At the top of the edit page</figcaption></figure>
  </div>
</div>

## What's next

- [Using the Performance dashboard](https://help.opensense.com/docs/performance-dashboard): what each metric means, and how to compare campaigns, tags, and categories.
- [Naming and organizing banners](https://help.opensense.com/docs/banner-management): name your campaigns and banners so that your analytics stay easy to compare.
- [Marketing overview](https://help.opensense.com/docs/marketing-table-of-contents): all the Marketing guides.