---
title: "Using the Performance dashboard"
slug: "performance-dashboard"
description: "Compare banner campaigns, tags, and categories on the Performance dashboard, see who clicked and engaged, and export clicks for retargeting."
updated: 2025-05-08T21:11:01.000Z
canonical: "https://help.opensense.com/docs/performance-dashboard"
---
> ## Documentation Index
> Fetch the complete documentation index at: https://help.opensense.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Using the Performance dashboard
## Overview
The **Performance** dashboard shows analytics for your banner campaigns. By default, it shows all campaigns from the last 60 days, sorted by **Reach**. Use it to compare campaigns, tags, and categories, see who clicked each banner, and export clicks for retargeting. To open it, select **Marketing** > **Performance** in the Opensense portal.
To sort the campaigns, click a column header. To see the data for a specific day, hover over the chart next to **Deliveries**, **Impressions**, or **Clicks**.
## Metrics
- Deliveries
- The number of times a campaign was delivered to its audience.
- Impressions
- The number of views your banners got in the selected time range.
- Clicks
- The number of clicks your banners got in the selected time range.
- Click-through rate (CTR)
- Clicks as a percentage of the emails viewed.
- Click-to-recipient rate (CTRR)
- The percentage of unique recipients who clicked a banner. It shows how well the campaign engages its audience.
- Reach
- The number of unique recipients in the selected time range.
- Status
- The status of the campaign, for example Active or Expired.
## Comparing campaigns, tags, and categories
You can compare as many campaigns, tags, or categories as you want.
1. In the drop-down list to the right of the search bar, select **Campaigns**, **Tags**, or **Categories**.
2. In the search bar, find and select each item to compare.
3. Optional: in the date range at the upper right, select a preset period or a custom range.
The charts show each item in its own color. Use **Granularity** to show the data by **Day** or **Month**, and **Chart Type** to switch between line and bar charts. For tags and categories, you can also set **Display Mode** to **Grouped** or **Individual**.
- Campaigns
- Individual campaigns. Search for a campaign by name.
- Tags
- Labels that your team creates to link related campaigns. For example, apply a
holidayDelays tag to every campaign about slower response times over a holiday. You can create as many tags as you want.
- Categories
- Seven preset categories based on email type and industry. Choose the categories that match each campaign's objectives.
:::tip[A/B testing]
Compare campaigns to run [A/B tests](https://help.opensense.com/docs/ab-testing-banners): find the design element that converts better, or the content that resonates more.
:::
## Viewing a campaign's details
To see more about one campaign, click the arrow to the left of its banner. The **History**, **Engagement**, and **Audience** tabs open below it, with the **People** list on the right. They show the last 30 days by default. To change the period, select **30 Days**, **60 Days**, **90 Days**, **6 Months**, **1 Year**, or **All Time**.
- History
- Everyone who clicked the banner, with their email address, the date and time of the click, location, IP address, device type, and browser. Group the clicks by recipient or by domain. To show one recipient only, hover over the contact and click the Filter icon.
- Engagement
- A replay of each contact's visit to the page your banner links to: how long they stayed, and which pages they went to next. Group by domain, or filter to one recipient.
- Audience
- The top 5 countries, cities, events, browsers, devices, and operating systems. Below them, a map shows the email interactions of everyone in the People list: email sent, email view, document view, video view, ad click, link click, document page view, website visit, document download, video download, and VPN-proxied location.
:::tip[Edit a campaign from the dashboard]
Click the banner image, or click the actions menu (**⋮**) on the campaign row and select **Edit**. The edit page also has the **History**, **Engagement**, and **Audience** tabs. See [Editing a banner campaign](https://help.opensense.com/docs/editing-a-campaign).
:::
## Exporting click data for retargeting
Export the clicks of a campaign to retarget those recipients with a different banner.
1. In the navigation pane, select **Marketing** > **Campaigns**.
2. On the campaign, click the actions menu and select **Export Clicks**. The menu is **⋮** in list view and **···** in grid view.
To retarget the list, upload the CSV file to your CRM, create an automation that targets the list, and set up a new banner for it. See [Targeting with CRM or marketing automation platforms](https://help.opensense.com/docs/targeting-with-crm-or-marketing-automation-platforms).
## What's next
- [Finding campaign analytics](https://help.opensense.com/docs/introduction-to-performance): where analytics appear for all campaigns and for one campaign.
- [Naming and organizing banners](https://help.opensense.com/docs/banner-management): name your campaigns, tags, and banners so your analytics stay easy to compare.
- [A/B testing banners](https://help.opensense.com/docs/ab-testing-banners): ideas for banner tests.
