We recommend in-line images for all Microsoft Office 365 customers
Which approach is right for you? Let's take a look at the pros and cons
- Opensense now allows you to decide whether the images that appear in your email signature should be hosted images (served via URL), or in-line (embedded within the body of the email)
Why does this feature matter?
- By default, some email clients will automatically block hosted images from being downloaded. The ability to enable in-line images prevents this issue from occurring
How does this affect campaign analytics?
- Opensense applies a proprietary approach to enabling campaign analytics to be unaffected regardless of which method you utilize. This means that you can get the benefit of in-line images AND banner view analytics
That sounds great! So why the article?
- Well, there are some aspects of in-line images that aren't great. For instance, since the images are embedded in the email, they may take up space on your recipient's email server.
- More of an issue is the fact that email clients often don't fully understand how to treat in-line images. After a few email exchanges, you may notice that in-line images end up as attachments
- There isn't a whole lot that can be done about this. It's a known issue of this method of embedding images, and would persist with or without Opensense
- Here's a handy guide for understanding the Pros and Cons of each approach
