Banner Analytics
  • 14 Jan 2024
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Banner Analytics

  • Dark
  • PDF

Article summary

Accessing Banner Analytics

  1. Go to the Marketing dropdown, and click "Banners"
  2. Find your banner by searching for it in the search box

About your Analytics

  • Total Delivered: The total # of emails with this banner that have been delivered. This number will be greater than the number of "Recipients" because we often email the same person more than once.
  • Advanced Views: The # of times this banner has been viewed by external recipients. To add internal recipients to the count, check "Count Internal"
  • Advanced Clicks: The total # of external recipients that have clicked on the banner and it's CTR (click-through rate). To add internal recipients to the count, check "Count Internal"
  • Basic Views and Basic Clicks: These metrics are disabled by default on most accounts
  • Live # days: The number of days the banner has been on a signature
  • # Recipients: The total number of unique recipients

Additional Analytics

To view additional analytics, click on the purple "Show Report" button, and scroll down

Inside Additional Analytics

  • The map will show you where your clicks are coming from
  • Click on "Show Clicks" to see the list of email recipients who have clicked on your banner
  • Click on "Clicks to CSV" to export this list. The CSV will contain the senders, recipients, and additional metadata.

Export Campaign Data for Ads

  1. Under "Banners", navigate to "Reporting" on the left side of the page
  2. Click EXPORT {#} ADS
  3. Filter out unnecessary banners by searching for a specific campaign or banner tag
Data can be pushed to an external attribution reporting system by adding UTM parameters into the Analytics Codes section
If you are already using a URL builder, you can copy/paste the complete URL into the Banner URL entry
  1. In the banner you would like to update, click "Edit"
  2. In the "Analytics Codes" section, click "URL Parameter"
  3. "Name" and "Value" are the arguments/tags that correspond to the external attribution report
Important note: Analytics Codes treats UTM parameters the same as including parameters directly into the URL. Including UTM parameters in both the URL and Analytics Codes section will capture data twice

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