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Banners can also be greatly effective in internal emails.
Here are some great ways to utilize internal banners
- new updates (product launches, campaigns, new blog post
- upcoming events (webinars, conferences, holiday parties)
- announcements
- satisfaction survey
- company culture creator (promotions, new baby, birthdays)
- HR announcements
How to set up internal banners: There are a few different ways to set this up, either with ABM or using internal/external wraps.
For ABM - this set up looks at the recipient of the email. As long as they are part of the group AND the recipient of the email, the internal banner will render on emails sent to them. Type of target user must be “Recipient” for internal banner campaigns.
Using internal/external wraps within the html logic
For Legacy templates:
{if_sgexternal}
[[adtags:external]]
{/if_sgexternal}
{if_sginternal}
[[abm]]
{/if_sginternal}
For liquid templates:
{% if sgexternal %}
[[adtags:external]]
{% endif %}
{% if sginternal %}
[[abm]]
{% endif %}
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