Understanding Email Engagement Analytics

Opensense Engagement is the only email signature marketing platform that captures what happens after you hit send

• Using the Engagement tier requires no change in behavior when sending emails
• End users can compose emails just like normal, including attachments, and YouTube video links directly in the body of the email
• Emails can be sent from any client or device with an Opensense signature and tracking will work

In addition to notifications, users on the Engagement Tier with tracking enabled can access a Smart Activity feed - which includes tracking details of sent emails

Accessing the Feed

1. Login to Opensense
2. Navigate to the My Opensense dropdown menu
3. Click on Smart Activity

1. The Smart Activity Feed will track the following data -
   • Video replay of recipient interactions with email and attachments
   • Attachment Interaction Analytics (i.e. time spent on specific slides or pages)
   • YouTube and Vimeo video interaction analytics including views, time spent, and "most watched" sections of the videos
   • Individual recipient analytics for multi-recipient emails
   • Website activity after clicks on emails
2. Data is collected on the recipient level so you can track individual engagement even with multiple recipients on the same email
3. Geographic location of a specific interaction, as well as what device and operating system were used, are visible in the feed
   

Use the following icon legend to differentiate between different types of activity

• Advanced view data is available for attachments and videos
• The amount of time spent on each slide by a specific recipient is viewable
• Amount of time a video is watched is viewable
• Even video replays of the engagement with the attachment or video can be accessed

• When the company website is visited, see details on which pages were visited, when, and by whom
• Video replays of engagement with the website can also be accessed in the "Site Fusion Tracking" section

• Enabling Email Engagement Tracking and Notifications