In-line vs. Hosted images
  • 17 Jan 2024
  • 1 Minute to read
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In-line vs. Hosted images

  • Dark
  • PDF

Article summary

We recommend in-line images for all Microsoft Office 365 customers

Which approach is right for you? Let's take a look at the pros and cons

  • Opensense now allows you to decide whether the images that appear in your email signature should be hosted images (served via URL), or in-line (embedded within the body of the email)

Why does this feature matter?

  • By default, some email clients will automatically block hosted images from being downloaded. The ability to enable in-line images prevents this issue from occurring

How does this affect campaign analytics?

  • Opensense applies a proprietary approach to enabling campaign analytics to be unaffected regardless of which method you utilize. This means that you can get the benefit of in-line images AND banner view analytics

That sounds great! So why the article?

  • Well, there are some aspects of in-line images that aren't great. For instance, since the images are embedded in the email, they may take up space on your recipient's email server.
  • More of an issue is the fact that email clients often don't fully understand how to treat in-line images. After a few email exchanges, you may notice that in-line images end up as attachments
  • There isn't a whole lot that can be done about this. It's a known issue of this method of embedding images, and would persist with or without Opensense
  • Here's a handy guide for understanding the Pros and Cons of each approach

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