It’s not uncommon to see your Opensense campaign register a high number of clicks from a single contact. This typically occurs for one of two reasons:
1. Email Forwarding and Engagement Attribution
Opensense tracks engagement based on the original recipient of the email. If an email is forwarded or replied to and a new recipient enters the conversation, any interaction from the new contact will be attributed to the original recipient’s engagement data. This can make it appear as if the original contact is clicking the banner multiple times.
2. Email Security Tools Generating “Vanity Clicks”
Many organizations use email security solutions, such as Proofpoint, Mimecast, or Barracuda, to scan incoming emails for security threats. As part of this scanning process, these tools will sometimes “click” on links or banners within the email, which Opensense records as engagement.
These automated security scans can lead to an inflated click count—often called a “vanity click”—that doesn’t necessarily reflect real user engagement.
How Can I Get More Accurate Engagement Data?
To ensure you are seeing authentic engagement metrics, we recommend the following:
Download and export your campaign data.
Filter out duplicate clicks or clicks that appear to have originated from automated security tool activity.
Review your click logs for unusually high activity from a single contact/site and adjust your reporting as needed.
By filtering click data and looking for patterns, you can compile a more accurate report on real banner engagement.
Opensense Support
For further assistance, contact Opensense Support:
Email: help@opensense.com
Knowledge Base: help.opensense.com