Hubspot Integration
  • 16 Jan 2024
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Hubspot Integration

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Article Summary

Real-time campaign personalization in the space underneath your outbound email signature from within HubSpot workflows

Example 1: Personalized banners for events that go out to only senior management roles or higher

Example 2: Event registrants receive a "Thank you" banner with relevant information such as speaker spotlights on random rotation

Activating the HubSpot Integration (HubSpot Admin Privilege Required)

  1. Go to the Admin dropdown menu → Domain Settings → Marketing
  2. Click the Green "Connect to HubSpot" button. If the HubSpot Frictionless Landing Pages are not toggled to the ON position, you can request this setting by emailing
  3. HubSpot will ask to grant access Opensense access to the HubSpot API
  4. When API access is granted successfully, you will see the following splash screen. Please note that Opensense had originally rebranded from SenderGen. Pardon our appearance!

Adding Opensense Custom Properties in HubSpot

  1. In HubSpot, click the Settings Gear Icon
  2. Click Properties, then click Create a Property
  3. Create the following 2 properties -

sgenads - Use workflow to update this value on contact to the name of the banner you’d like to display to this contact. 

sgentags- Use workflow to update the value on contact to banner tag value associated with multiple banners.  Contact will see any banner that is “tagged’ with the same value as sgentags value.

  1. When these steps are completed, contact your Opensense Representative (or the help desk) for testing and training

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