Banner campaign overview
Overview
Section titled “Overview”A banner campaign places a banner beneath your employees’ email signatures. Every email your team sends then promotes an event, content, a review request, or another offer to the people they already email.
Benefits
Section titled “Benefits”-
Non-intrusive
The banner sits beneath the signature, so it does not interrupt the message.
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On brand
Every email your team sends shows your brand.
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Real relationships
Banners reach the people your team already emails, so you can engage, educate, and convert them.
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No wasted impressions
Every view and every click comes from a recipient of your team's email.
What you can do
Section titled “What you can do”- Set up group targets
- Link groups of users to campaigns or tags, so banners show correctly when your team sends email.
- Create a campaign
- Add the banner, set the schedule, and choose who sees it.
- Target your audience
- Show each banner to the right recipients at the right time.
- Plan with the editorial calendar
- See all current and upcoming campaigns in one calendar.
- Analyze performance
- Measure deliveries, impressions, clicks, and reach for each campaign.
What’s next
Section titled “What’s next”- Banner best practices: size, calls to action, and templates for banners that work.
- Campaign inspiration: ideas for account-based marketing, events, content, and customer campaigns.