A/B Testing Banners

You can use the same approach to testing banners as you would any other type of ad. Below are some test ideas to get started.

• Background color
• CTA color
• CTA button or no CTA button
• Days of the week, months, or quarters
• Amount of copy displayed on banner (1-3 words, 4-8 words, 9-12 words)
• Photography, illustrations, or any other design elements

To A/B test a banner, duplicate a banner campaign, update the name (so you can distinguish between banners), and swap any creative you want to test. To do this, go to Campaigns, navigate to a banner, click on the ellipses to the right of it (1), then click on Clone (2).

View how to edit a campaign to learn how to edit the cloned campaign.

Opensense Support

For further assistance, contact Opensense Support:

• Email: help@opensense.com

• Knowledge Base: help.opensense.com