Planning campaigns with the Editorial Calendar

Overview

The Editorial Calendar gives a high-level view of all current and upcoming banner campaigns. Use it to see which campaigns are scheduled, and to check the banners and analytics for any day.

Opening the calendar

1. In the navigation pane, select Marketing > Campaigns.
2. Select the Editorial Calendar tab.
3. To see the campaigns scheduled in other months, use the arrows next to the month name. To go back to the current month, click Today.

Viewing a day’s banners

Click a day to open Scheduled Campaigns for that date. It shows each banner with its campaign name, dates, and tags, and its Delivered, Impressions, Clicks, and Reach numbers.

To go through the other banners that run on the same day, click the arrows on each side of the banner. You can also click the colored circles under Ongoing Campaigns or on the timeline. To change a campaign, click Edit on its banner.

What’s next

• Creating a banner campaign: create and schedule a new campaign.
• Using the Performance dashboard: compare the results of your campaigns.