Editing a banner campaign

Overview

Open a banner campaign to see its analytics and to change its name, schedule, tags, or categories.

Opening a campaign

1. In the navigation pane, select Marketing > Campaigns.
2. Find the campaign. To find it by name, use the search at the upper left of the list.
3. Click the actions menu (⋮) on the campaign and select Edit. You can also click the banner image.

Viewing the analytics

The top of the edit page shows the campaign’s analytics. Use Granularity to show the charts by Day or Month, and Chart Type to switch between line and bar charts.

For what each metric means, and for the History, Engagement, and Audience tabs, see Using the Performance dashboard.

Changing the campaign

1. Change the Name if needed.
2. Optional: turn Schedule on or off, or change the schedule dates.
3. In Tags, add or remove tags. Tags decide which recipients see the banner. See Targeting banner campaigns for how tags work, and Naming and organizing banners for naming advice.
4. In Categories, add or remove the categories that match the campaign’s objectives. Categories help you organize campaigns and filter analytics on the Performance dashboard.
5. Click Update at the upper right.

A campaign without a schedule runs until you stop it

If you do not set a schedule, the banner shows until you turn it off. Check your banners regularly. To stop a live banner, remove its tag and click Update.

What’s next

• Creating a banner campaign: set up a new campaign.
• Using the Performance dashboard: compare your campaigns.
• Naming and organizing banners: name your campaigns, tags, and banners consistently.