---
title: "Banner campaign overview"
slug: "introduction-to-campaigns"
description: "Banner campaigns place a banner beneath your team's email signatures. See the benefits, and where to start with setup, targeting, and analytics."
updated: 2025-05-08T15:49:06.000Z
canonical: "https://help.opensense.com/docs/introduction-to-campaigns"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.opensense.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Banner campaign overview

## Overview

A banner campaign places a banner beneath your employees' email signatures. Every email your team sends then promotes an event, content, a review request, or another offer to the people they already email.

![Email signature with a blue banner beneath it that asks the recipient to leave a G2 review](https://help.opensense.com/media/srishti-20email-20signature-bd9119f92925.png)

## Benefits

<ol class="kb-benefits" aria-label="Benefits of banner campaigns">
  <li>
    <span class="kb-benefits__number" aria-hidden="true">01</span>
    <div><strong>Non-intrusive</strong><p>The banner sits beneath the signature, so it does not interrupt the message.</p></div>
  </li>
  <li>
    <span class="kb-benefits__number" aria-hidden="true">02</span>
    <div><strong>On brand</strong><p>Every email your team sends shows your brand.</p></div>
  </li>
  <li>
    <span class="kb-benefits__number" aria-hidden="true">03</span>
    <div><strong>Real relationships</strong><p>Banners reach the people your team already emails, so you can engage, educate, and convert them.</p></div>
  </li>
  <li>
    <span class="kb-benefits__number" aria-hidden="true">04</span>
    <div><strong>No wasted impressions</strong><p>Every view and every click comes from a recipient of your team's email.</p></div>
  </li>
</ol>

## What you can do

<dl class="kb-insights-summary">
  <div><dt><a href="https://help.opensense.com/docs/initial-setup">Set up group targets</a></dt><dd>Link groups of users to campaigns or tags, so banners show correctly when your team sends email.</dd></div>
  <div><dt><a href="https://help.opensense.com/docs/creating-banner-campaign">Create a campaign</a></dt><dd>Add the banner, set the schedule, and choose who sees it.</dd></div>
  <div><dt><a href="https://help.opensense.com/docs/introduction-to-targeting-and-segmentation">Target your audience</a></dt><dd>Show each banner to the right recipients at the right time.</dd></div>
  <div><dt><a href="https://help.opensense.com/docs/editorial-calendar-1">Plan with the editorial calendar</a></dt><dd>See all current and upcoming campaigns in one calendar.</dd></div>
  <div><dt><a href="https://help.opensense.com/docs/performance-dashboard">Analyze performance</a></dt><dd>Measure deliveries, impressions, clicks, and reach for each campaign.</dd></div>
</dl>

:::note[Quick-start guide]
For a short introduction to email ad marketing campaigns, see the [quick-start guide](https://docs.google.com/presentation/d/1daNEk-34VGjR6mfdbuayI6uh8GjF-s9Edl1r2YNDufk/edit?usp=sharing) (Google Slides).
:::

## What's next

- [Banner best practices](https://help.opensense.com/docs/banner-best-practices): size, calls to action, and templates for banners that work.
- [Campaign inspiration](https://help.opensense.com/docs/campaign-inspiration): ideas for account-based marketing, events, content, and customer campaigns.