Marketing overview

Overview

Opensense Marketing runs banner campaigns beneath your employees’ email signatures. Every email your team sends can promote events, content, reviews, and more. You plan and schedule campaigns, choose who sees each banner, and track how each banner performs.

To open it, select Marketing in the navigation pane of the Opensense portal. Campaigns, targeting, and performance each have their own page.

Campaigns

Learn about banner campaigns: How banners beneath email signatures reach your audience, and why they work.
Set up group targets: Link groups of users to campaigns or tags, so banners show correctly when your team sends email.
Create a campaign: Name and schedule the campaign, add tags and categories, set the click action and UTM parameters, and set up targeting.
Edit a campaign: Find a campaign, view its analytics, and change its schedule, tags, or categories.
Plan with the editorial calendar: See all current and upcoming campaigns by month, and each day's banners and analytics.
Design effective banners: Size and resolution, calls to action, movement, and ready-made templates for events, case studies, and webinars.
Name and organize banners: Use categories, tags, and ad names consistently, because they power your analytics.
A/B test banners: Ideas to test, such as background color, CTA color, and CTA buttons.

Targeting

Learn about targeting and segmentation: Target banners by employee, domain, recipient, department, persona, lifecycle stage, list, or industry.
Target from your CRM: Connect your CRM or marketing automation platform through Zapier, and target banners from it.

Performance

Find campaign analytics: Where to find analytics for your campaigns and for specific banners.
Use the Performance Dashboard: Compare deliveries, impressions, clicks, click rates, and reach across campaigns, tags, and categories.

Inspiration

Get campaign ideas: Resources for account-based marketing, events, content, lifecycle stages, customer marketing, and specific industries.